FRISCO, Texas — Big 12 commissioner Brett Yormark has a 2030 vision for his conference.
That’s when the Big 12 will be in the market for new media-rights deals, as the current $2.28 billion pacts with Fox and ESPN expire.
“I’m laser-focused on how we can create value,” Yormark told Front Office Sports on Wednesday at the Big 12 spring meetings. “Everything we do now sets us up for 2030. Because we as a conference haven’t really been a free agent in a long time.”
The Big 12 signed those Fox and ESPN deals, which just went into effect last year, in 2022.
“We had to do that because we had to stabilize the conference, and we did it for all the right reasons,” Yormark said. “And we have great partners in Fox and ESPN. Having said that, we’re building right now, and we’re growing, and I feel really good about where we’ll be over the course of the next couple of years, and hopefully we’ll be able to monetize that in the right way come 2030.”
