The Big 12 reported record revenue of $610.9 million for the 2024–25 fiscal year—but still ranked last among the Power 4 conferences.

The Big 12 reported record revenue of $610.9 million for the 2024–25 fiscal year—but still ranked last among the Power 4 conferences.

Brett Yormark is already looking ahead to the Big 12’s next TV deal, even though its current deals with ESPN and Fox just started last year.