U.S. Men’s National Team defender Tim Ream has a message for his younger self in an emotional new ad.As an expansion of its Never Stop Dreaming campaign platform launched last year, Goodnites released the 90-second spot “To My Younger Self” on May 26, which runs across YouTube and social media with a 30-second cut for CTV airing on Disney. The work was produced by Gut.In the ad, Ream shares publicly for the first time that he struggled with bedwetting until the age of 11 but urges his younger self not to let the shame and embarrassment hold him back from dreaming big. Goodnites, the Kimberly-Clark-owned nighttime underwear brand, has long made it its mission to destigmatize bedwetting, citing that 9.5 million U.S. children — or one in six between the ages of 3 and 12 — have experienced it.“What Tim Ream says to his younger self matters because it’s real. He’s lived it, and now he’s using his platform to remind kids that bedwetting is common and that they can still be confident and pursue their dreams,” said Dan Jackson, North American VP and GM for child care at Kimberly-Clark, in a statement.Ream, who has played for the MLS team Charlotte FC since 2024, takes on the role of an advocate rather than an ambassador, as someone with firsthand experience who can speak to the reality of the issue. Ream similarly appeared in the Ad Council’s mental health initiative Love, Your Mind Playbook back in November, alongside other athletes such as A’ja Wilson, Chloe Kim, Paige Bueckers and fellow footballer Diego Luna.Goodnites’ Never Stop Dreaming platform launched in May 2025 with its “Mission Dry” campaign, also produced by Gut. This included an activation with physicist and astronaut-in-training Manju Bangalore, plus two ad spots, educational content, a social campaign and exclusive merch. Timed to World Astronaut Day on May 5, the “Mission Dry” spot likened bedwetting to astronauts relieving themselves in space and featured retired astronaut Scott Kelly.“Goodnites has always been there to support kids through an important stage of growing up, and through Mission Dry, we had an opportunity to reimagine what that support could look like,” said Luiz Sanches, Kimberly-Clark’s global chief creative and design officer, in a statement last April. “This campaign is about using creativity to shift perceptions — not just of our product but of what it means to be a kid navigating challenges with courage.”“To My Younger Self” is a move away from Goodnites’ lighthearted style and focus on the functional performance of its product toward a more emotional and vulnerable tone.
Charlotte FC’s Tim Ream tackles bedwetting stigma in emotional Goodnites spot
The MLS and USMNT defender shares his personal journey to help millions of children facing the same challenge.












