Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreOpenAI is splitting its lead marketing duties between two CMOs as it aims to fend off competitors such as Anthropic. (Bloomberg) May 27, 2026 11:40 AM EDTOpenAI is splitting marketing duties between two chief marketing officer roles, a move that speaks to the AI company’s growing efforts to fend off encroaching competitors such as Anthropic. The dual strategy is also meant to help appeal to two distinct audiences—enterprises that need AI infrastructure and consumers who need a push to bring ChatGPT into their everyday lives.Featured StoriesLatest NewsSee More in AI