Skip to main contentAdAgeAnswersBetaYour Shortcut to Smarter InsightsLearn MoreMarketer's BriefUnilever’s new CMO on why Cannes still matters and how the Dove playbook applies to other brandsDove’s campaign to diversify AI’s definition of beauty won a Media Grand Prix at Cannes in 2025. (Dove) APByAdrianne PasquarelliMay 27, 2026 05:00 AM EDTFeatured StoriesFood & BeverageWhy adults are turning kids’ meals into a restaurant value hackInflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even as chains continue selling abundance.JSByJon SpringerMarketer's BriefUnilever’s new CMO on why Cannes still matters and how the Dove playbook applies to other brandsAPByAdrianne PasquarelliTop 5Vote for the best campaign of May 2026AAByAd Age StaffMediaZoom’s head of media on data ownership and trust, new investments, preparing for its first Cannes and moreBDByBrandon Doerrer
Unilever’s new CMO on why Cannes still matters and how the Dove playbook applies to other brands
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes every year and talks about the success of Dove’s “Real Beauty” and “Vaseline Verified” campaigns.






