Puerto Rican superstar Bad Bunny kicks off a series of 10 concerts on Saturday in Madrid, a city with a booming Latino population now emerging as a new hub of the Latin music industry.
It will be the most shows of the singer's "Debi Tirar Mas Fotos" tour outside of his native Puerto Rico, where he staged a 31-show residency last year.
Colombian pop superstar Shakira will follow with a 12-night residency beginning September 18th at a temporary venue under construction in southern Madrid that will hold roughly 50,000 people.
The so-called Queen of Latin Pop has vowed to go "all-out" for the Madrid shows, the final stop on her "Women Don't Cry Anymore" tour and her only dates in Europe.
"Right now, Madrid is an indispensable stop for any major Latin artist on tour," Billboard's chief content officer for Latin music, Miami-based Leila Cobo, told AFP.
