Starbucks Korea’s merchandise machine — the loyalty engine that powered nearly two decades of growth — is now fueling one of the biggest crises in the company’s history.
Starbucks’ Summer Carry Bag, left, and a Starbucks mug in a trash bin [STARBUCKS KOREA, JOONGANG ILBO]
스타벅스의 서머 캐리백(왼쪽)과 쓰레기통에 버려진 스타벅스 머그컵. [스타벅스코리아, 중앙일보]
Rise by merch, fall by merch: Starbucks Korea's goods marketing cuts both ways
굿즈로 흥하고 굿즈로 위기…양날의 검 된 ‘스벅의 마케팅 엔진’
Korea JoongAng Daily 1면 기사
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Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use…
Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over…
"The excitement for our merchandise exceeded even our biggest expectations," Starbucks said in a statement to Fortune.
SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one…
The controversy surrounding Starbucks Korea’s so-called “Tank Day” promotion is not merely a public relations failure. It is a…
Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on…
