A man walks past the sign of Samsung Electronics Co. at its headquarters in Seoul, South Korea. Photo by YONHAP / EPA

May 26 (Asia Today) -- Samsung Electronics said Tuesday it plans to officially introduce external generative artificial intelligence services for employees in its Device eXperience, or DX, division beginning next month.

The South Korean technology company said it is reviewing three AI services for adoption: Google's Gemini, OpenAI's ChatGPT and Anthropic's Claude.

Samsung said the move is intended to strengthen the DX division's global business competitiveness and ultimately improve products and services for customers.

The company plans to continue developing its in-house generative AI model, Samsung Gauss, while also leveraging the latest AI technologies from major global tech firms to maximize synergy.