Honor unveiled its latest Honor 600 series smartphones. [Photo provided to chinadaily.com.cn]
A favorable phone purchasing window currently exists, boosted by "618" shopping festival promotions and government subsidies on digital products, despite the rising memory chip prices, industry insiders said.
The comments came as market research companies warn that global memory chip prices are set to climb further in the second quarter, fueled by AI-driven demand and tight supply.
According to the market research company TrendForce, general-purpose DRAM contract prices are expected to rise 58 to 63 percent quarter-on-quarter, while NAND flash contract prices will jump 70 to 75 percent in the second quarter of 2026.
DRAM and NAND key memory chips are widely used in smartphones, PCs, tablets, and other digital products.
