New stricter rules on junk food advertising could be shelved by ministers over fears the regulations will further fuel the cost of living crisis in the coming months, The i Paper understands.
The Treasury has been holding talks with food producers and supermarket bosses about how to reduce household grocery bills as part of efforts to limit the impact of the conflict in Iran.
Last week officials had sought to secure a guarantee from supermarkets to cap prices for certain essential goods in return for loosening certain regulations.
Shorts
The move prompted a backlash from supermarket bosses, but The i Paper has been told that the talks are ongoing and could lead to a delay to strict new regulations on the use of healthier ingredients in certain products.
