(Image credit: Future)
The Apple Watch 10 and Whoop 5.0/MG both appear in our guide to the best sleep trackers of 2026 and you're probably wondering which is right for you. Apple's flagship watch, first released in 2015, is now in its 11th generation and is arguably the most popular smartwatch of all time.By comparison, the Whoop fitness and recovery tracker, also launched in 2015, was initially marketed as a recovery tool for elite athletes. The brand has since moved to a subscription model and the device gained more mainstream popularity, particularly with those looking to get more in-depth insights into their sleep.So, how do they compare? As a sleep tech reviewer (and amateur triathlete), I've put both the Apple Watch 10 and the Whoop MG through their paces under our thorough sleep tracker testing methodology. Here I'll unpick how they compare in terms of cost, design and sleep tracking functionality to help you decide which one to snap up in this month's Memorial Day sleep tracker sales.Sleep better for less: We're live tracking this year's best value Memorial Day mattress salesApple vs Whoop: Price & value for money
(Image credit: Future)Whoop runs a unique pricing system. While you don't actually pay an upfront cost for the hardware, you pay an annual membership fee (essentially a subscription) that grants access to health and sleep tracking software.There are three price tiers. The more you pay, the more luxurious your band and the more features you can access. The most affordable option, 'Whoop One' starts at $199/£169 per year.The mid-level 'Whoop Peak' costs $239/£229 per year and the top-tier plan, 'Whoop Life', sets you back $359/£349 annually. The first two tiers come with a Whoop 5.0 and the most expensive tier gets you the Whoop MG.In terms of sleep tracking functionality, there isn't too much difference between the different price tiers, though you do get Whoop's Healthspan, Health Monitor and Stress Monitor features with the Peak plan and up. The Life plan also grants blood pressure insights and on-demand medical-grade ECG sensing.Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
