Sofia is expected to receive between 5,000 and 10,000 international visitors during the European Men’s Volleyball Championship, according to projections linked to the city’s tourism planning, "Capital" reports. The figures come amid a broader public debate in Bulgaria about the long-term impact of hosting large-scale cultural and sporting events, including their economic and promotional value for host cities.
The discussion has intensified alongside preparations for other high-profile events, such as Bulgaria’s upcoming role as host of the Eurovision Song Contest. These developments have renewed attention on whether such events should be seen mainly as short-term attractions or as instruments for sustained tourism growth, investment interest, and international visibility.
Over the past year, Bulgaria has already hosted several international sporting events across different locations, including the Giro d’Italia cycling race, which passed through parts of the country, including Sofia. The volleyball championship, scheduled for September, is now among the next major events planned for the capital.
Preliminary assessments presented to “Capital” by the Municipal Enterprise “Tourism” within Sofia Municipality indicate that the evaluation of the Giro d’Italia’s impact is still ongoing. The analysis is structured around three main areas: image, local response, and economic outcomes.
