Hosting Eurovision 2027 could bring Bulgaria between EUR 45 million and EUR 70 million in net economic revenue, according to a preliminary analysis by cross-border payment company iBanFirst. The estimate depends largely on how many foreign visitors arrive for the contest and how long they remain in the country during the event period.
The report suggests that the biggest immediate gains would likely be concentrated in the city chosen to host the competition. Hotels, restaurants, transportation companies, retail businesses, and entertainment venues are expected to benefit most directly from the influx of visitors and international delegations. At the same time, the broader long-term effect for Bulgaria would depend on whether the country manages to turn the global spotlight into lasting tourism and investment interest.
According to the analysis, Eurovision presents an opportunity not only for short-term spending, but also for a larger rebranding effort. “Tourism campaigns should promote not only the Black Sea coast, but also urban tourism, cultural heritage, mountain destinations and Bulgaria’s growing culinary scene,” the report notes. The idea is to position Bulgaria as a destination that attracts visitors throughout the year rather than only during the summer season.
