Netflix plans to expand its lower-cost ad-supported subscription package to more countries, including Thailand, in 2027, after reporting strong growth in the service and rising viewer engagement worldwide. The streaming giant said demand for its advertising-supported tier has continued to increase since its introduction, with the company seeing a sharp rise in subscribers choosing lower-cost plans in exchange for watching advertisements.
Netflix first launched its ad-supported package, known as Basic with Ads, in selected markets in 2022 as part of efforts to attract more price-sensitive consumers while also opening a new source of revenue through advertising.
The company is now preparing to extend the Basic with Ads to 15 additional countries, including Thailand. The move follows signs of strong user growth and higher viewing activity among subscribers using the service.
Netflix said users on its advertising-supported plans have increased significantly, reaching around 250 million users globally, with viewing activity continuing to grow and exceeding 80% in some areas.
In the United States, Netflix currently offers the Basic with Ads package at US$8.99 per month, while its standard ad-free package costs US$19.99 per month.
