The rationale behind establishing such a platform is reflected in changing audience behaviour, says Mrs Pirongrong.

The planned establishment of a national TV streaming platform is far more than the launch of another video application; it is intended to ensure that every Thai can conveniently access all free-to-air television channels through the internet, according to commissioner of the National Broadcasting and Telecommunications Commission (NBTC) Pirongrong Ramasoota.Mrs Pirongrong, who oversees the broadcasting sector, said this would preserve the principle of universal access to public-interest content, including news, emergency alerts, educational programming, cultural content and nationally significant events.

The national streaming platform also represents critical digital public infrastructure.

The NBTC board on June 22 unanimously approved in principle the draft of the third Digital TV Master Plan, which had been awaiting the board's consideration for the past two years.

In addition, the board gave the nod to a plan to develop the national streaming platform for terrestrial digital TV broadcasters to distribute their content, aiming to address the expiry of their licences in 2029.