Mr Rewin says introducing a distinct, state-backed app would only deepen consumer confusion.
Policy interventions and smart regulatory design, not a state-engineered streaming app, are the answers to rescue the local broadcasting industry, says a consultant.Rewin Pataibunlue, managing partner at consultancy PrimeStreet Advisory, said the National Broadcasting and Telecommunications Commission's (NBTC) intention to ensure public access to information is a good idea, but building a sovereign streaming app as a digital TV broadcasting platform could become a financial trap.
"Thailand does not suffer from a platform shortage; it suffers from a platform surplus," he noted.
Between global subscription giants, regional platforms and homegrown mobile services, Thai viewers are already experiencing severe app fatigue. Introducing a distinct, state-backed app would only deepen consumer confusion, Mr Rewin said.
"Think about how you watched your favourite TV programme this week. Chances are you did not rush to your living room at a designated evening hour to catch it live," he said.
