Most ecommerce teams know when checkout conversion is down.

Very few know why.

That gap is expensive.

You can have strong traffic, good product pages, healthy add-to-cart rates, and a polished brand experience, then still lose a meaningful percentage of buyers during the final few steps.

The worst part is that the usual analytics stack often tells you only that people dropped off, not what made them hesitate, rage click, retry a field, abandon a step, or give up completely.