AutomobilesJapanese carmaker to open 'new-generation' showrooms with launch of new CX-5Mazda's new-generation showrooms feature dark interior color palettes to convey sophistication and approachability. (Photo by Mayumi Tsumita)HIROTAKE KITAGAWA and ARISA ABEMay 22, 2026 08:03 JSTHIROSHIMA, Japan -- Mazda Motor looks to stage a recovery in sales by embarking on a dealership facelift in Japan.Read NextAutomobilesMazda bets on flagship CX-5 SUV, boosting sales amid rise of Chinese rivalsBusiness AsiaJapan's auto industry plots new road map to counter BYD threatAutomobilesMazda cuts EV investment by 20% on slowing US demandAutomobilesMazda revamps CX-5, ditches diesel on comeback roadAutomobilesHonda scales back aggressive EV push, overhauling fundamental strategyAutomobilesToyota forecasts decrease in net profit for FY26 amid Middle East tensionsAutomobilesMazda goes upscale in Japan with US-inspired 'black' dealershipsLatest on AutomobilesAutomobilesToyota set to sell Taiwan-made vehicles in JapanAutomobilesMazda bets on flagship CX-5 SUV, boosting sales amid rise of Chinese rivalsAutomobilesChinese EV makers awaken Western rivals' zombie production lines