A woman labourer packing the mangoes in Pebbair village of Wanaparthy district.
Be’nishan, a federation of Farmer Producer Organisations (FPOs) established as a Farmer Producer Company (FPC) with support from the Society for the Elimination of Rural Poverty (SERP) in December 2019, has recorded cumulative business of ₹463 crore through procurement under Minimum Support Price (MSP), Price Stabilisation Fund (PSF), and Price Support Scheme (PSS) mechanisms, according to the SERP officials.Of the total, ₹151 crore was achieved through direct output marketing. The initiative has enabled farmers to earn an additional income of 15% to 20%, at a time when securing remunerative returns remains a challenge.Panchayat Raj and Rural Development Minister D. Anasuya Seethakka lauded the efforts of the Society for the Elimination of Rural Poverty (SERP), stating that its initiatives to provide market access for farmers’ produce, reduce the role of middlemen, and economically empower women farmers serve as a model for the country.The federation has supported small and marginal farmers in accessing better markets by providing aggregation, grading, and supply chain assistance. This has also enabled some growers to export limited quantities of their produce. Hundreds of farmers across the State are reported to have benefited from improved market access and better price realisation.










