CASTRES, France, and SAN FRANCISCO — May 21, 2026 — Laboratoires Pierre Fabre, a major global pharmaceutical and dermo-cosmetics company based in France, has selected Agentforce Life Sciences for Customer Engagement for its more than 4,000 internal users to harmonize its commercial processes across its prescription drug and dermo-cosmetic business lines into a single platform as “One CRM.”
Building on an existing foundation of Agentforce Service and Data 360, the French company is expanding its Salesforce footprint to break down existing silos between its medical and dermo-cosmetics (OTC) businesses, including global brands such as Eau Thermale Avène or Klorane. The Agentforce 360 Platform will serve as its single, next-generation operating system covering all medical and point-of-sale (POS) related processes across the organization’s global operations. This harmonized and regulation-compliant approach will help to ensure consistent and personalized engagement across channels and improve healthcare experiences and access.
Omni-Channel Synergy: Powered by Data 360 and Agenforce Marketing, the company will gain holistic stakeholder views for AI-guided engagement and synchronized interactions across medical and dermo-cosmetics, facilitating personalized journeys for HCPs, key opinion leaders (KOLs), and pharmacies alike.
