Wednesday, May 6 2026 – SAN FRANCISCO and RAHWAY, N.J. – Salesforce (NYSE: CRM), the world’s #1 AI CRM, and Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc. (NYSE: MRK), today announced that Merck Animal Health has selected Agentforce Life Sciences for Customer Engagement to create a unified, 360-degree view and support experience for veterinarians, pet owners, and production animal farmers across all channels.
Leveraging Agentforce 360, Merck Animal Health aims to improve access to its medicines and devices and drive efficiencies with:
Unified customer views, using the Agentforce 360 Platform as its secure, single source of truth with Data 360 to unify information sources like production monitoring devices, pet microchips, and automatic feeders with prescription history and preferences.
Always-on self-service, leveraging a centralized, omni-channel contact center, including Experience Cloud to create centralized landing pages and a seamless digital ecommerce experience for its wellness services and products.
Hyperpersonalize B2B and B2C programs with tailored Agentforce Marketing journeys and campaigns, connected across sales and marketing, including subscription and warranty management to boost vet and animal owner loyalty.
