Tuesday, April 28, 2026 – Salesforce today announced that Moderna has selected Salesforce’s Agentforce Life Sciences for Customer Engagement to unify the biotechnology company’s global commercial operations. The collaboration supports Moderna’s vision to enable a single, connected platform to engage customers, streamline field and customer service operations, and deliver the best customer experience based on a 360-degree understanding of their customers.
The connected platform will integrate data, AI, and customer engagement across commercial users spanning multiple regions, allowing for:
Unified Customer 360 with Trusted Data: Moderna will consolidate customer data from SAP, ecommerce, and multiple regional systems to create a single source of truth for HCP interactions. Fueled by IQVIA OneKey, the company will have access to trusted, real-time reference data and private, secure master data management.
AI-Powered Commercial Excellence: Moderna’s field teams will use Agentforce to deliver next best actions, automate cycle planning, and streamline call reporting, empowering commercial users globally to engage HCPs more effectively with real-time insights and intelligent recommendations.
