Hendrick’s introduces “Another Hendrick’s” in South Africa in celebration of creativity and self-expression.
Hendrick’s Introduces “Another” to South Africa - a new expression of an unmistakable original.
The campaign follows the release of the brand’s first permanent addition to the line-up in nearly a decade, Another Hendrick’s.
Known for doing things a little differently, Hendrick’s now invites South Africans to rediscover the Original Hendrick’s and to Discover Another Hendrick’s - two expressions of the same curious spirit, each offering a distinct yet equally compelling experience. Not a replacement, nor an evolution, but a transformation - one that exists alongside the original, not above it.
This moment is brought to life through a distinctly South African cultural lens, anchored in a collaboration with ERA by DJ Zinhle - a Black female-owned fashion platform that celebrates individuality and modern African luxury.
