In a bold move set to enhance Nigeria’s edible oil market, Olam Agri has officially launched Mama’s Pride Soya Oil, a well-refined, heart-healthy cooking oil designed to meet the evolving nutritional needs of Nigerian households. The launch event, held on Wednesday, witnessed remarkable market enthusiasm, with trade partners from across the country in attendance.

Speaking at the event, the Africa Head of Edible Oil Processing at Olam Agri, Saurabh Kumar, described the product as a carefully developed innovation tailored for Nigerian kitchens and homes.

“Mama’s Pride Soya Oil is proudly produced in Nigeria for Nigerians. It is thoughtfully developed as a product consumers can trust for their everyday cooking. With its superior quality, health benefits, and long-lasting performance, we are confident it will redefine standards and emerge as a market leader,” he said.

Mr Kumar further highlighted Olam Agri’s longstanding commitment to Nigeria: “This product reflects our continuous investment in Nigeria and belief in its potential. It builds on our impressive achievements across rice, wheat milling, animal feed, and sesame segments. From sourcing soybeans locally to processing them into high-quality oil, our new edible oil product is built on excellence, sustainability, and trust.”