Olam Agri’s wheat-milling business, Crown Flour Mill (CFM) Limited, has officially unveiled new wheat flour and semolina brands, Mama’s Choice Flour and Mama’s Pride Semolina, as part of its continued drive to capture evolving consumer needs. The unveiling events, held in Lagos on 12 and 13 May 2026, attracted distributors, dealers, bakers, confectioners from across segments, underscoring anticipation and enthusiasm for the new products.
Mama’s Choice Wheat Flour delivers higher yields, consumes less oil, and produces finer, whiter finished products, attributes that help users reduce production costs while increasing profitability.
It is also Vitamin A-fortified, packaged in 50kg bags and specially formulated for confectionery products and household use.
Unlike Mama Gold Flour and Mixed & Bake Flour, which are primarily designed for bread making, Mama’s Choice Wheat Flour was developed specifically for confectioneries such as chin chin, puff-puff, doughnuts, cakes, meat pies etc and Gurasa bread, a very popular local bread in Kano and across NW Nigeria,
The Mama’s Pride Semolina is a smooth and creamy-white semolina fortified with Vitamin A. Its firm, light texture, and fluffiness make it ideal for consumption anytime of the day — whether as a swallow paired with favourite local soups, or as a nutritious everyday staple for the whole family.
