Toyota just launched its first electric vehicle in South Africa

Image source: Car Expert

The keyword is electric vehicles (EVs).

Every other day in South Africa, one automotive company—mostly Chinese brands—is announcing an entry into the market, pushing a new EV model, or building infrastructure.

This time around, a Japanese car company is making the headlines. Toyota, which has been manufacturing commercial EVs abroad since 1997, has finally debuted one in South Africa, one of its best-selling markets on the continent. Through its local subsidiary, Toyota South Africa Motors (TSAM), it has assembled its first EV lineup, the bZ4X, a battery-electric vehicle priced from R1.18 million ($70,700).