Tata Motors' heavy duty EV option that it has launched into the Southern African market, the PrimaE28 K, a tipper designed to decarbonise mining and construction operations
Tata Motors, a global commercial vehicle manufacturer active in sub-Saharan Africa since 1964, showcased its biggest lineup ever of new models for sub-Saharan Africa, at an event in Cape Town - 11 models that included 4 electric vehicles (EVs).
Other vehicle manufacturers usually launch only one model at a time into the local market. Despite the rising diesel price, the sale of electric commercial vehicles in South Africa has been slower than other major markets due to price considerations and limited electricity charging infrastructure. For instance, in India, EVs comprise 7% of the commercial market, finding particular functionality in the fast-growing last mile delivery market, where urban travelling distances are short.
Tata’s model lineup, however, spans multiple segments and powertrain options, from next-generation electric vehicles to proven diesel engined platforms, and includes a heavy-duty EV option, the PrimaE28 K, a tipper designed to decarbonise mining and construction operations.
When asked why they launched so many new EV's in such a relatively small market, a spokesman said the EV market is growing, and they believe in the potential of these vehicles.
