Google to embed AI shopping features in multiple services with Universal Cart
Google LLC is rolling out an artificial intelligence tool called Universal Cart that will make it easier for consumers to shop online.
The tool made its debut today at the company’s Google I/O 2026 event. The Alphabet Inc. unit also introduced new foundation models, an AI agent for the consumer market and other product updates.
Universal Cart will be accessible in Google Search, the Gemini app, YouTube and Gmail. Google says that the tool can analyze a product description provided by the user and automatically find relevant e-commerce listings. From there, it compares the listings to find the most favorable offer.
Universal Cart displays each item’s price history to help users determine whether a discount lives up to the promise. If a product is not in stock, consumers can ask the tool to monitor the e-commerce listing and alert them when the retailer receives a new shipment.
