At Google I/O, three new features for Google Shopping were announced. The updates, all ready to improve the AI shopping experience, not only bridge the gap across retailers but also put parameters in so AI agents don't go rogue.
With the new Universal Cart, Google provides important info on how to save the most on each purchase.
Perhaps the most exciting feature launching on Google Shopping is Universal Cart coming across Google platforms, including Gemini, YouTube, and Gmail. The universal shopping cart collects all of the products you add to a cart, whether that be on Target or Amazon, and adds them to your universal Google cart, so you can see everything you're vying for in one spot.
"The moment you add a product, the cart goes to work for you in the background. It can do things like find deals, price drops, give you insights on price history, and can even alert when something comes back in stock. Now, these are all things that we've gotten used to doing ourselves, but the cart can just do it in the background," said Vidhya Srinivasan, VP/CM, Google Ads and Commerce.
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