CANNES, France (AP) — The Cannes Film Festival can function like a global water cooler for movies, with prevailing issues and anxieties tending to come to the surface at the event. This year, the topic du jour is artificial intelligence. The 79th Cannes may go down as the time the world’s grandest film festival for the first time wrestled with the onset of AI — its arrival has been felt like a tsunami on the French Riviera. Its potential to remake the movie industry, for good or bad, has been an ongoing debate since the festival opened.And in many quarters, the tone is softening.“The buzz in Cannes and the buzz in the industry, it does feel like it’s definitely a turning point,” said Scott Mann, co-chief executive of Flawless, a company that specializes in assistive AI programs for post-production. On screen and off, AI is much more present.
For the first time, Cannes has partnered with Meta in a new multiyear deal. The company has set up camp at the Majestic Hotel. And its AI tools were used to help produce a festival entry: Steven Soderbergh’s “John Lennon: The Last Interview.”The documentary is about a lengthy and insightful interview Lennon and Yoko Ono gave on the day Lennon was shot and killed in 1980. To add imagery to match Lennon’s conversation, Soderbergh used Meta’s AI programs to create surreal graphics.
