Figures like Anthony Fujiwara, who launched a company called Clipping in 2025 to edit content for creators across YouTube, Twitch and the more controversial streaming site Kick, have helped push clipping into the creator economy mainstream.
The economics are hard to ignore: An October 2025 Bloomberg report stated Fujiwara’s company had earned roughly $7.7 million in sales with over 20,000 contracted clippers in just 10 months. An April 2026 Forbes article said Fujiwara credits the invention of clipping to polarizing and outright problematic figures like Andrew Tate, and noted that generating a million views through Clipping can cost as little as “a hundred dollars to a thousand dollars.”
The upside is strong enough that Jimmy “MrBeast” Donaldson started his own clipping company, Vyro, late last year. Donaldson after previously paying Clipping $50 for every 100,000 views of clips, according to Bloomberg.
Proponents argue that clipping is a highly successful marketing tactic: it’s cheaper for creators and brands than traditional campaigns, while paying smaller creators and editors to produce and distribute content that bridges long-form and short-form content cross platforms – and it scales.
