Monday, May 18th, 2026 – 12:03 am
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Prime Time Pods
Amazon wants advertisers to stop thinking about podcasts as “audio” and start treating creator-led podcasts more like TV shows, Digiday reports.
At its New York upfronts presentation this week, Amazon pitched video-based podcasts, which most are nowadays, as multiplatform media franchises capable of winning TV ad budgets and extending into retail, livestreaming and events. Amazon is focused on creators that can act like networks, not just sell media inventory, says Angie More, head of revenue at Wondery.
