Milan Fashion Week said on Friday it would “invite” participating brands at its high-profile runway shows not to show fur, in a partial concession to animal rights activists following pressure.
The National Chamber of Italian Fashion (CNMI), which organises fashion week, has been under pressure from animal activists to ban fur at the shows — something fashion weeks in London, New York and various others have already done.
But the guidelines published on Friday fell short of activists’ demands, making the request not to show fur voluntary.
“The CNMI believes that the most effective approach does not consist in imposing bans… but in issuing a request not to present, during the Milan Fashion Week shows, clothing, accessories, or any other item made of fur,” the body said.
The new guidelines, to come into effect starting in September, include the chamber not using fur in its communications.
