BMW just gave us a much better idea of what we can expect from Alpina.
The German luxury marque unveiled a new concept called the Vision BMW Alpina on Friday at the 2026 Concorso d’Eleganza Villa d’Este in Italy. The automaker says the exquisite vehicle is just a “one-of-one design study,” but it does offer up a hint of what to expect from its most exclusive brand going forward.
The Vision BMW Alpina arrives five months after the automaker took over full control of its most beloved tuner. Alpina began working on Bimmers in 1965, but it wasn’t until the late 1970s that it began building full vehicles based on the marque’s models. These cars—which included the legendary B6 3.5, B7 S Turbo, and B10 BiTurbo—were so good that BMW eventually started servicing and selling them itself. In 2022, the automaker decided it was time to take the relationship to the next level and acquired the tuner with the intention of spinning it off as a standalone brand closer to corporate sibling Rolls-Royce than the rest of its lineup.
Vision BMW Alpina concept
The concept, which debuts a little over two months after the last of the old Alpinas, offers up a glimpse of what the newly established BMW Alpina’s vehicles will look like. It is a sleek grand tourer with a shark nose, giant illuminated kidney grilles, and defined lines. It has the commanding proportions—it measures 204.7 inches in length—one expects from a luxury vehicle, but it still looks fast thanks to its coupe-style roof and low-slung stance. No current BMW model is mentioned as a basis for the vehicle, though the press material does refer to the original B7 coupe, which marked the first time the Alpina philosophy was applied to a luxury model. Several of the tuner’s hallmarks are present, including “Alpina” lettering, modernized Deco lines along the side of the vehicle, a quad-pipe exhaust, and 20-spoke wheels.
