The venue for the exclusive preview in early May was no coincidence: the Chiemgauhof Lakeside Retreat. The pool area, shielded from public view with sight lines across the lake, set the scene. Then the cover came off.
What emerged beneath it carries genuine automotive-historical weight. The Vision BMW Alpina is a statement of intent — honoring a brand that was born in 1965 in Buchloe, just west of Munich, and that has officially been part of the BMW Group since January 1, 2026.
The concept car made its first official public appearance a week later at Villa d'Este on Lake Como.
Vision BMW Alpina: Two logos, one message. (Image: BMW Alpina)
From Buchloe to the BMW Family
