From dwindling newspaper pages to news fatigue, regional communities feel a growing gap between their lives and their local coverage. Audiences are now asking for stories that reflect positivity, creativity and belonging.
Comparing audience expectations of local news content with what’s on offer can lead to valuable insights. | Photo by T J Thomson
From dwindling newspaper pages to news fatigue, regional communities feel a growing gap between their lives and their local coverage. Audiences are now asking for stories that reflect positivity, creativity and belonging.
When you consume local news, how often do you feel represented or represented well? How often is the coverage relevant and focused on topics you think need more coverage? How well does your local news outlet do at covering stories that matter using all the tools at its disposal?
Like most Australians, you probably get your local news mostly from TV, online news sites and social media. You also typically consume local news to know what is going on in your area, to understand things that might affect you, and because you have an interest in stories and information from your community. But you might have noticed a decline in both the quantity and quality of local news about your area, particularly in the coverage provided by traditional news outlets.
