Swiss watchmakers Audemars Piguet have been creating timepieces since 1875.
The company has plenty of innovations on its resume, including developing the first skeleton watch in 1934 and manufacturing some of the thinnest watches around.
The firm’s latest challenge to convention is a collaboration with Swatch, known for creating playful, affordable watches.
The bold move is part of Audemars Piguet CEO Ilaria Resta’s drive to push the boundaries of an industry whose reputation is often hampered by entrenched assumptions.
She’s particularly passionate about breaking the narrative that watchmaking is a conservative, male-dominated art.
