This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today’s trends are shaping the future of the fashion industry. More from the series →
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This week, the hype around the Swatch x Audemars Piguet “Royal Pop” watch built to a fever pitch. In the lead-up to the big reveal, watch collectors were already planning when they would start to line up at Swatch stores to secure the highly anticipated product.
But then the watch was fully revealed: not a wristwatch, but a pocket watch meant to be worn on a lanyard, clipped to a bag or snapped into a desk stand. The hype shifted.
Earlier this week, before the reveal, Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, told Glossy that he suspected the hype would be subdued if the Royal Pop wasn’t a classic wristwatch. After the reveal, Altieri joined the Glossy Podcast to talk about how the watch community is receiving the Royal Pop and what the collaboration says about the state of the watch industry.
