Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the collaboration says about the state of the watch industry.

A first look at the Audemars Piguet x Swatch Royal Pop watches was just unveiled, showing off eight designs in bold, bright hues to much fanfare.

With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.