Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the collaboration says about the state of the watch industry.

A first look at the Audemars Piguet x Swatch Royal Pop watches was just unveiled, showing off eight designs in bold, bright hues to much fanfare.

With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.

Due marchi molto diversi per storia, modelli e prezzi si incontrano con una collezione di otto novità versatili (da indossare anche al collo) e che potrà dare nuova energia a…

You can thank Swatch for the most affordable Audemars Piguet watch you can buy.

Dopo giorni di attesa, Swatch e Audemars Piguet sorprendono tutti: il Royal Pop non si porta al polso ma in tasca. Otto modelli colorati, movimento SISTEM51 e un’idea destinata a…

Mit der Royal Pop übersetzt Swatch die Designsprache der Royal Oak von Audemars Piguet in eine erschwingliche Uhr. Der eigentliche Coup liegt aber in der Inszenierung: Mehr als…

Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.

Robertino Altieri, founder and CEO of the watch marketplace WatchGuys, joined the Glossy Podcast to discuss how the watch community is responding to the Royal Pop and what the…

AP x Swatch Royal Pop buying guide: inside Dubai and India launch chaos, surprise drops, resale frenzy and what collectors should do next

The Royal Pop Collection collaboration between Audemars Piguet and Swatch triggered long lines at Swatch stores across the U.S., prompting sudden closures.

The AP x Swatch Royal Pop is going viral worldwide. Here's how its hand-wound mechanical movement, Pop Art design and luxury appeal created the ultimate Gen Z collectible.

"Have seen 100+ person lines for Swatch stores with people camping over 24 hours in London, Zurich, New York, Singapore, Bangkok and Osaka."

The widely anticipated collaboration between Swatch and Audemars Piguet drew large and aggressive crowds for the pocket watch release.

Swatch x AP Royal Pop sparked queues, store closures and police callouts as fans chased the $400 drop that turned luxury access, hype and resale into a global frenzy.