TL;DRRobert Polacek of RoseBernard Studio argues AI works best when it’s invisible, handling mundane tasks behind the scenes so designers can focus on creative work. He says smaller, agile studios are better positioned to adopt new tools quickly and that younger talent already expects AI as standard practice.
Artificial intelligence has held an indomitable presence within conversations surrounding architecture, design, and other creative industries. Though Robert Polacek, co-founder and creative director of RoseBernard Studio, believes the most important discussions have left the bandwagon of replacement and uncertainty. Instead, his focus pivots to how technology can expand creative capacity and create stronger opportunities for collaboration across the industry.
Polacek views AI as an efficiency tool that enables creatives to spend more time developing ideas and strengthening conceptual work inside studio environments. Recent studies corroborate his sentiment, as 84% of architects are reported to be optimistic about AI use for automating manual tasks.
He explains, “As much as we are creatives, building physical spaces for people to be in, there’s so much technology we can leverage to help us get there sooner. AI can help us have more creative time and hone our skill sets at the same time.”
