The creative industry has an especially tense relationship with AI, which some believe erodes human innovation and critical thinking skills, and threatens jobs.
Yet, many designers are increasingly warming to the idea of incorporating AI in design, says Cecilia Brenner, the managing director of Design for Good, a global design charity.
AI is “a tool that helps us reduce friction, to let designers focus more on empathy and creativity,” Brenner told Fortune in a Dec. 18 interview. The tech “should serve life, and not the other way around.”
Design for Good was first founded in 2022, with the goal of bringing together the world’s top designers to work towards the United Nations Sustainable Development Goals (SDGs). Today, the alliance comprises over 2,000 designers across 30 countries, who come from corporate giants like PepsiCo, Nestle and Microsoft.
Brenner first joined the Design for Good alliance as a corporate designer with Philips, and later in 2024, was elected as its chief executive.
