While AI has been celebrated as a productivity hack for many job functions, it’s largely been criticized by creatives for taking the humanity out of their work. But billionaire Mark Cuban thinks they should have a different attitude about the technology.
“Creators should LOVE AI. AI doesn’t make uncreative people creative,” the former Shark Tank star and Dallas Mavericks owner wrote in a recent post on X. “It allows creators to become exponentially more creative.”
He argued AI can be a massive time saver for creatives, helping them develop a product “in minutes” rather than spending hours, days, or weeks on their iterations.
But creatives shot back at Cuban, saying he didn’t have a mind like theirs to make such an argument—and was instead speaking with a business mindset only focused on money. The debate was sparked on the heels of OpenAI and Disney’s $1 billion deal allowing more than 200 Disney, Pixar, Marvel, and Star Wars characters to appear inside the Sora video generator.
“Mark, you’re assuming that creating art is like running a business,” one X user posted in response to Cuban. “You’re not looking for efficiency. Sometimes the best work happens during the process. No one has to paint with oils, or etch metal or stone, or sculpt from marble to get an image or a statue. But we do.”
