ByJoe McKendrick,
Senior Contributor.
Evan Kirstel, a mega-influencer in the technology space, has been doing some very cute things with AI lately, planting himself in the midst of historical and current event videos on his Facebook posts. (For example, in one post: Evan introduces Apple’s technology in 1946.) Highly creative indeed, but Evan has already has an extremely high creativity quotient. The question is, can AI help everyone, even you left-brainers, elevate creativity?
AI – particularly generative AI – has potential to “democratize” creativity. However, creative types still stand to benefit much more from AI. It turns out individual differences still matter for creativity when everyone has access to the same advanced technology. That’s the conclusion of a recent study led by Simone Luchini and Roger Beaty of Pennsylvania State University, along with James C. Kaufman of University of Connecticut.
The question they posed is whether genAI will “democratize creativity, potentially minimizing individual differences by offering powerful tools for anyone to generate ideas, stories, and more.” In other words, with all this technology, creativity would no longer be a unique human trait.
