Polymarket added Italy’s Serie A to its growing list of soccer partners as it ramps up its U.S. sports push ahead of the World Cup.
Polymarket on Thursday reached an exclusive multiyear agreement with Serie A, marking the third major soccer league to partner with Polymarket this year after MLS and LaLiga.
Serie A is the highest tier of soccer in Italy. Under the deal, Polymarket will be the “official and exclusive” prediction-market partner of Serie A in the U.S. It will be allowed to use Serie A logos and marks on its platform and will receive access to official league data. Integrity monitor Genius Sports will provide data services as part of the agreement. The news will be announced later Thursday.
Polymarket’s president of sports business development, Ari Borod, tells Front Office Sports the decision to focus on just the U.S. for now was deliberate.
“We want to invest heavily in the U.S. market,” he says. “There may be opportunities to do bigger deals in the future. Right now, it’s the beginning of the partnership. You want to grow into these things, and we felt this was the right place to kick this off.”
