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Polymarket has signed an exclusive partnership with OneFootball, the Berlin-based digital football platform, opening a distribution channel to a user base that the company says reaches more than 645 million fans worldwide and 200 million monthly active users, roughly two weeks before the 2026 FIFA World Cup kicks off in North America.
The deal, announced by Polymarket on Thursday, makes the prediction-market exchange the sole such partner inside the OneFootball app and product surface. OneFootball reports 200 million monthly active users across its app, web, connected-TV app and video network, and counts a wider ecosystem reach of 645 million fans once social channels and external publishing partners are included, according to its company page.
The integration is Polymarket's seventh major football-or-soccer deal of 2026 and the first that targets a media-app distribution partner rather than a league or broadcaster. Earlier this year Polymarket signed exclusive US prediction-market deals with Major League Soccer in January, LaLiga in April and Serie A on May 14, plus a $22 million-plus front-of-shirt sponsorship with Serie A club Lazio through 2028 and a broadcast-integration tie-up with DAZN.
