After pushing too far upmarket, Burberry is returning to classic trench coats, scarves and its famous check pattern – a more accessible strategy that looks a lot like Coach’s playbook.
Obsessions
Burberry’s high-fashion bet faltered. Now it’s back to trench coats and check
After pushing too far upmarket, Burberry is returning to classic trench coats, scarves and its famous check pattern – a more accessible strategy that looks a lot like Coach’s playbook.
A view of logos displayed outside a Burberry store on New Bond Street in London, Britain, July 15, 2024. REUTERS/Hollie Adams
15 May 2026 11:30AM
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