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Burberry’s high-fashion bet faltered. Now it’s back to trench coats and check
After pushing too far upmarket, Burberry is returning to classic trench coats, scarves and its famous check pattern – a more accessible strategy that looks a lot like Coach’s playbook.
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forbes.com
Burberry Bets On Heritage As Americans Lap Up Hamptons Of England Look
Americans' fascination with The Cotswolds has helped focus Burberry's repositioning as the luxury label uses Cool Britannia and its iconic products to revitalize sales.
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cnaluxury.channelnewsasia.com
Burberry’s high-fashion bet faltered. Now it’s back to trench coats and check
After pushing too far upmarket, Burberry is returning to classic trench coats, scarves and its famous check pattern – a more accessible strategy that looks a lot like Coach’s…
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glossy.co
Burberry adopts a Coach-style playbook built on scarf bars, swimwear and activewear
Burberry’s turnaround efforts are reading more like a Coach-style playbook: make the brand’s most recognizable codes easier to shop, easier to understand and more culturally…