American zeal for ‘the Hamptons of England’ has rubbed off on sales with luxury British fashion house back to a full-year profit
The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has boosted sales, as the English region becomes increasingly popular with wealthy Americans.
Joshua Schulman, the boss of the British brand, said its tote bags – which mix leather and the signature Burberry check – had helped drive the company’s best performance in bag sales since 2023.
He said: “During Mother’s Day in North America the customer has been responding to our vintage check introductions and Cotswolds lines. We’ve hit a sweet spot on price and value for money in a luxury context.”
The Cotswolds, which runs through counties including Gloucestershire and Oxfordshire, have become popular with wealthy Americans, and has been referred to as the “Hamptons of England”.
