Texas has sued Netflix, accusing the streaming company of spying on children and designing its platform to be addictive.
Ken Paxton, the Texas attorney general, said Netflix has for years falsely represented to consumers that it did not collect or share user data, when it actually tracked and sold viewers’ habits and preferences to commercial data brokers and advertising technology companies, making billions of dollars a year.
The California-based company was also accused of quietly using “dark patterns” to keep users watching, including an autoplay feature that starts a new show when a different show ends.
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