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The complaint follows a product liability playbook that has been successful against other big tech platforms.

The Netflix logo is displayed at Netflix offices on July 19, 2023, in Los Angeles, California. | Mario Tama/Getty Images

Texas sued Netflix on Monday for allegedly tracking, collecting and profiting from data produced by children and other customers without their knowledge.

Attorney General Ken Paxton sued the streaming giant under Texas laws against deceptive business practices, alleging that Netflix billed itself as a “safe respite” from the surveillance and advertising that characterize other big tech platforms while engaging in similar data harvesting practices. The suit also claims that Netflix deceptively designs its platform to be addictive via features like autoplay, and references separate litigation in which juries found that Facebook and other social media platforms are similarly addictive by design.